Our Approach

We ask WHY, not WHAT!

Our Approach

April 16, 2022 2023-06-20 16:39
You can expect thoughtfulness and care in everything we do. We’re going to ask you, “why?” and maybe ask again. We’ll dig in as deep as you’ll let us to find the most efficient, impactful, and hopefully, meaningful way to move your business forward.

01.

FIRST, WHY ARE WE ALL HERE?

Every design and development problem starts with the real, business-centric answers to “Why?” We articulate those goals together, then use our expertise to find that sweet spot of realistic and impactful.

WHAT’S HAPPENING:

Discovery workshops
Design + technology audits
Stakeholder alignment
Benchmarking + SMART Goal Setting

02.

NEXT: WHAT WILL IT TAKE?

After goals comes strategy. We co-create this with you by digging into your user stories and data, challenging any assumptions. Then we resource and build out the team, the plan, and the timeline. We keep the scope sane and flexible so we can stay agile and reactive.

WHAT’S HAPPENING:

Audience definition
Impact mapping
Digital strategy
Scope definition
Concept development
Project management
Team resourcing + onboarding

03.

THEN: WE BUILD!

This is what lots of clients think is step one — what they hired us to do from the get-go. We sprint from proof of concept to minimum viable product to production-ready release, focusing on the components with the highest value and biggest impact.  

WHAT’S HAPPENING:

Roadmapping + prioritization
Design sprints
Early validation + testing
Proof of concept → MVP → Production
CONTINUOUS IMPROVEMENT (KAIZEN)

WE SEE WHAT WORKS, AND DO MORE OF IT. ...

We’re with you in the data, measuring and interpreting and designing new initiatives to continue the transformation we’ve started. By this time, it’s no surprise when we ask: not just what’s next, but why.

WHAT’S HAPPENING:

Training + stakeholder on-boarding
User experience validation
Iteration
Optimization

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Want to learn more about our approach

We believe a thoughtful company builds things that work with purpose rather than just work.